With a background in international business and consulting, founder Kevin Freedman saw there was a gap in the global marketing industry. He saw brilliant creatives on one side building heroic global campaigns. And hard pressed local marketing teams on the other side struggling to make the ideas work on the ground.
Problems with unloved or workable creative, bad translations and technology were rife. As were frustrations, cost over-runs and delays in managing complex multi-lingual projects.
Along with the need for smart people and smart systems, someone had to raise the bar on global marketing implementation. Put simply, he saw that there was a better way to do global marketing.
That better way has been developed over the past 15 years of helping brands make their campaigns work worldwide. It remains at the heart of Freedman International today.
After being made redundant at Holland Publishing/Little Star, my ventures found me finding freelance work at Freedman International. Freedman International also had Entertainment clients so I found myself fitting in very comfortably. Being thrown into the deep end and straight into Universal and showing that I was capable blowing away the KPI’s and actually making a noticable difference, they decided to take me on as a permanent employee. A Senior Artworker where deadlines were the key clicking start and end into an online Job reporting system for deadline and performance reporting. I was actually setting new deadlines to jobs. Translations were the main feature of Freedman, so converting and translating the English version to a foreign translated version, whether it be a manual for a game, booklet or Poster.
My main Entertainment Clients and Companies I worked for at Freedman were
Universal, HTC, Shell, IHG, Xerox, Swiss, American Airlines, Blackberry & Motorola